Advanced Search Evaluation Principles for SEO Success
Google Rater* Advice on SEO and Content Marketing
Google and Its Army of Raters
If you own a website, it is possible that it has been evaluated by a search quality rater at some point in time
Did you know that Google contracts with 10,000+ human evaluators to rate the quality of web pages and the relevance of search results?
To perform the job, raters must adhere to Google's Search Quality Evaluator Guidelines, which is considered by many as a goldmine of SEO information.
A short video about how Google Search works, including how Google’s software indexes the web, ranks sites, flags spam, and serves up results.
What is Search Evaluator Partners?
The purpose of our partnership program is to support marketers and SEO practitioners (consultants, agencies or in-house professionals) in improving the overall quality and relevance of their websites. We accomplish this by bringing the rsearch quality evaluator perspective to their optimization strategies.
To achieve this purpose, we go through the following stages:
Awareness
Bring awareness about
Google's search quality evaluation program
Google's search quality evaluator guidelines
The Search Evaluator Partners program
Consultancy
Provide SEO consulting services by
Evaluating websites for quality and relevance
Determining the websites' current and maximum potential ratings
Offering recommendation on how to achieve the websites' maximum potential ratings
(etc.)
Certification
Award certification to agencies for
Being knowledgeable about Google's search quality evaluator guidelines
Being supported by a professional search quality evaluator
Being able to evaluate the quality of a web page and the relevance of a search result and to identify what determines the quality of a web page and the relevance of a search result
(etc.)
How We Work
Our Partners Program is based on two pillars
Education
We bring the search quality evaluator perspective on search and relevance
Our clients learn a new approach to support their traditional SEO strategy
Insights
We make recommendations based on the search quality evaluator perspective
Our clients can improve the performance of their websites through the use of key search evaluation principles
As Featured In
Contact us.
Please complete this form to get in touch